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virtual festival
These days, during the Corona Virus era there was a need to turn the festival from physical to virtual format.
The Red Dot Concept
We embraced the main goal of the festival- to promote London as the design capital of the world and represented London as a centered red dot. The user will look for red dots around his city and collect them in the festival app.
Augmented Realiity Expirience
The user will see London fits in his oun city, wherever it is around the world.
User Experience
1. Open the app and scan the spot
2. Place your phone according to the outline
3. Israel’s item changes to a London’s item
4. Good job
5. Share to social
Countdown to London Design Festival 2021
Festival home page
Menu
Spot collection
Spots map
App Design
Style Guide
This project was made during the third year of Visual Communication Design studies at HIT, with the guidance of Nir Navot.
@Carmel Levy, 2021